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Knorr

Originally formed in 1838, Knorr has become one of the largest global food brands, offering a wide range of products. In 2011, Knorr’s Canadian business was experiencing severe headwinds. Indeed, total Mastebrand sales contracted 10%, with...

Catalogue: Congress 2013: Think Big
Authors: Joseph Chen, Steve Olsen
June 15, 2013
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Citation

Chen and Olsen (2013a, June 15). Knorr. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/knorr